Reeding the Room: Mastering Audience Engagement for the Modern Musician

Reeding the Room: Mastering Audience Engagement for the Modern Musician

Performing arts organizations are turning their attention to the topic of customer experience more than even before. This session will focus on what we as individuals can do to augment our efforts to engage audiences while also delivering an experience that is enjoyable and fulfilling. We’ll discuss the concept of loyalty, and draw on stories, video, data and survey results from organizations such as The Cleveland Orchestra, Lincoln Center, and Carnegie Hall. Lastly, we’ll cover cutting edge information on what the for-profit sector is doing in this regard (and how arts professionals can follow suit!).

Performers